Facebook & Instagram Professional

Facebook&Instagram Professional course - The Choice marketing and consulting agency

The only course that you need to master Facebook and Instagram (you get a bonus training for Google+)

This course is designed to help companies and individuals to acquire the necessary skills that will enable them to create successful internet campaigns, turn social media followers into their customers and make profit. It is primarely created for:

  • Employees of the companies who want to improve themselves
  • Students who wish to develop their skills in internet marketing
  • Entrepreneurs who are starting or have started their own business
  • Business owners who do not want to hire agencies, but to manage social networks themselves

The course lasts for two days (8 hours each day), with two breaks of half an hour. Except theoretical part, this course includes practical part as well.

Part 1: FACEBOOK

MODULE 1:

  • Why is Facebook advertising so important?
  • The difference between Facebook page and Facebook profile
  • Facebook page setup
  • Facebook page branding
  • Ideal image sizes
  • Adding a call-to-action button
  • Choosing username
  • Adding business information
  • Inviting Facebook friends to like the page and contact import

MODULE 3:

  • Facebook ads types and how to use them
  • Setting up a Facebook ad
  • How to choose target audience + practice!
  • How to acquire the lowest price per like/click/impression?
  • Which Facebook post type fits certain type of ads?
  • A/V split testing – testing different types of ads in the same campaign
  • Creating Custom Audience
  • Creating Lookalike Audience

MODULE 2:

  • Quality content creation
  • The best time to publish posts
  • Client communication
  • The types of content that can be published
  • How do I create/design content for audience?
  • Useful programs and aps for content creating + practice!
  • The right use of hashtags
  • Creating social media calendar

MODULE 4:

  • Connecting Facebook page with other apps and social networks
  • Keyword research and use
  • SEO advices for social media
  • What is Facebook Pixel?
  • Retargeting (Website Custom Audience)
  • Understanding and using Facebook Analytics?
  • How to speed up posting time?

Part 2: INSTAGRAM

MODUL 1:

  • How does Instagram function?
  • How to optimize your Instagram profile
  • How can Instagram help your business?
  • Ideal image and video size
  • Using hashtags
  • Hashtags and geotags

MODUL 2:

  • How to make a perfect photo?
  • How to make a perfect video?
  • Which apps could help you on this social media?
  • How to create a quality content?
  • How to create a quality marketing campaign for Instagram?

MODUL 3:

  • How can you grow the number of your followers?
  • Instagram Ads
  • Selling your products or service through Instagram + apps of use!
  • Instagram marketing strategies
  • How to speed up posting time
  • Instagram analytics

Part 3: Google+

MODUL 1:

  • Why is Google+ important for companies and individuals?
  • How to create Google+ page and profi
  • How to setup Google+ page and profile
  • Adding location of your company on Google Search Engine

MODUL 2:

  • Content creation
  • Using Google+ Collections
  • Using Google+ Communities
  • Using hashtags
  • Google+ analytics

MODUL 3:

  • Kako upotrebiti Google+ za SEO optimizaciju?
  • Zašto je važno da budete prisutni na ovoj društvenoj mreži kao pojedinac i kao kompanija?

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